Market Research Assignment Example | Topics and Well Written Essays - 1000 words

Market Research - Assignment Example This report is designed to have an insight about an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, â€Å"Deal with the seller so justly that he will want to sell to you again.† He believed in fair play in the business and this quality of him had made him a successful businessman. Heinz is a $10.7 billion global company. The products of Heinz enjoy #1 or #2 market share in more than 50 countries. Every year the company sells 650 million bottles of its iconic Ketchup. Heinz's top 15 power brands are counted as more than two-thirds of its annual sales. There are about 35000 people that are employed by Heinz in almost 50 countries around the globe. Heinz is a responsible corporate citizen dedicated to safe practices, environmental stewardship and giving back to t he society (Heinz Company, Pittsburgh, 2012). 2.0 Research Options What is the correct option for doing research either through external consultancy agency for the market research or the option of doing the research in the company itself. 2.1.0 External Consultants Many organizations take the assistance of external consultants in identifying, recommending and implementing change. There have been companies which have been successful while there are some which have failed after having consultancy from external consultants. First, there needs to be cooperation with the consultant from the entire top management and not merely the CEO or a few directors/managers. Next, there cannot be any information that is out of action from the external consultants. The solution to transformation is that complete information about the organization and its strengths and most prominently, its flaws must be visible. The other feature that makes organizations rely on external consultants is since these co nsultants have knowledge in dealing with companies in similar industries and hence can relate their expertise and experience to advise specific changes. 2.1.1 Advantage of External Consultants 1. External Agencies have research skills that are industry specific. These niche considerations are such that the organization can customize different external agencies to specific internal needs as a means of maximizing their marketing strategy (Joshi 2005). 2. External Contractors have access to target sectors; hence they have underlying knowledge of best practices. Accompanied within this spectrum of understanding are recognitions that industries niches aren’t only accompanied by a specific skill set, but also industry contacts and statistical research that can advance their marketing goals (Joshi 2005). 3. External Agency contractors bring objective viewpoints. The nature of institutional culture has been theorized to have a significant and profound impact on decision-making and co mpany practices. While such uniformity of perspective has noted strategic advantages, oftentimes the external viewpoints that are accompanied with outside agencies can add these fresh and much needed insights (Joshi 2005). 4. They are much quicker as compared to internal research. These agencies have developed streamlining techniques that allow

Ultrasound portfolio Research Paper Example | Topics and Well Written Essays - 1750 words

Ultrasound portfolio - Research Paper Example Scientists have to scrutinize on the compression and decompression of ultrasound in the transmitting medium, such as water or air. This is only done successfully when the velocity of the traveling sound is constant while in the transmitting medium. Therefore, a simple explanation denotes that around is the epitome of longitudinal waves considered to be in an oscillating movement, which goes back and forth. The oscillation is considered to be in the same direction as the traveling sound waves, thereby encompassing successive zones of compression (Gent 1997). Similarly, the indulgence of successive zones of compression leads to rarefaction. Fig. 1 Courtesy of Hendrick, W., Hykes, D. and Stachman D. (2005) Ultrasound Physics and Instrumentation. New York: Elsevier-Mosby. In the figure above, it is evident that there is a consistent flow of waves, as reflected from the compression and transverse waves. In this figure above, the top waves denote the compression wave, while the bottom deno tes the transverse wave. This is a consistent flow of sound waves, used in the physical examination of the principles underlying sound waves. The audible frequency in this diagram is considered to be in a kind of consistent frequency, which is used as one of the physical principles of ultra sound. ... Movement in Doppler ultrasound is detected when there is a change in the sound frequency. The sound frequency change is evidently seen as the movement reflects visible change. When sound is exposed to different mediums, it is duly reflected, depending on the reflecting surface. After a reelection, the surface will detect the direction of the sound. In addition to this, the reflecting surface will dictate change in the frequency of sound, thereby changing its frequency over time. Transducers have the ability of generating electric charges when there is an applied mechanical stress or energy to their physics. Therefore, when there id a continuous operation mode in a transducer, then the voltage will have a directly proportional sound wave. However, this only depends on one principle. The basic principle in this part is that, the voltage should never be turned off. In the end, the voltage on a transducer will generate an equal sound wave. On the other hand, some transformers are not ope rated in a continuous mode. This is the pulsed mode, where the frequency has change over time. When the pulses are introduced to the transducer, it produces different wave lengths, depending on the pulsed frequency. In moist cases, the wavelength produced by ringing a transducer is doubled by the thickness. One physical principle underlying ultrasound is that, sound travels around corners. Evidently, human beings and animals have the ability to hear sounds, even when the sound is at a far distance and around corners. This evidently shows that the basic physical principle of sound is negotiating corners. This is scientifically referred to sound diffraction (Bates, 2004). However, there is a